When choosing products and service providers, consumers have many factors to consider. In today’s economic climate, price is a key issue, but there are many other considerations for consumers.
One major factor is sustainability. Consumers know that businesses are the major polluters, and so they are voting with their wallets and pushing companies to do better.
As many as a third of customers are willing to pay more for sustainable products, so you could improve your profit margins simply by sharing your dedication to the environment.
While your business can do as much work as you want to improve its carbon footprint, if you’re customers don’t know about it, then you won’t be able to get the full benefit.
To improve your return on investment from your sustainable techniques, you need to show your consumers how much work you’re putting into being more environmentally friendly across your entire organisation.
In this article, we’ll share some practical marketing tips that will help your business to highlight its dedication to sustainability.
Provide Regular Updates On Your Business Blog
The easiest and most obvious way to share updates on sustainable practices with your customers is to write informative blog posts and share them on your business blog. You can also make the most of your company’s social media presence to share these blog posts with your online followers and anyone who visits your business’s website or social media pages. If you want to get even more reach, you can link to your sustainability updates in your paid online advertising, which will help you to show new customers as well as existing consumers that your business is dedicated to helping the environment.
Share Insight On Your Packaging Materials
If you’re using sustainable packaging materials, like the recycled polythene options from Polythene UK, then you should share this information. The easiest way to inform your customers that you use recycled and sustainable materials is to write it on the packaging. Sharing the fact that you use sustainable packaging can be a quick and easy way to showcase your company’s eco-friendly credentials to customers and anyone who sees it.
Support And Promote Eco-Friendly Initiatives
As well as sharing your business’s dedication to sustainability, you should also promote ways that your customers and fellow business leaders can be more environmentally friendly. There are many environmentally friendly initiatives and organisations that your company could work with and promote. For example, if your business is in the food service industry, then you could consider promoting and encouraging your customers to focus on local initiatives that promote reducing food waste. Alternatively, Veganuary is a nationwide drive towards trying out veganism for a month, and encouraging consumers to reduce their intake of meat and dairy products. Plant-based diets are better for the environment as they use less energy to produce, so these initiatives can be a great way to drive greater participation and showcase your business’s commitment to the environment.
To Sum Up
For modern businesses, sustainability is vital. With the environment an important topic, most consumers are focusing on ways they can reduce their own personal carbon footprint, and that means choosing businesses that are doing the same. These tips should help you as a business leader to find innovative ways to highlight your company’s dedication to sustainability.