Web design is an increasingly popular career path and for good reason. Considering how much our modern society depends on the internet, any business which aims at success has to make sure that their online presence is top-notch.
For this reason, the number of web design experts is increasing by the day, and they have come up with all sorts of tricks of the trade to make the most out of anything. So if you are looking for some advice on how to make your company (or personal) web pages stand out, check out these tips which we got from a UK website design company.
Tailor your visual elements to your target audience
A picture says a thousand words, and the wrong picture can cost you thousands of followers. Even if an image is showing something related to the message that you are trying to bring across, not all of them will fit your purpose. Remember that there is always a chance of it being perceived differently by your customers.
Thankfully, you do not need to worry about going out with your camera and laboring over the perfect frame – you can find thousands of wonderful images available online, and there are a lot of ways to get them for free. Be careful, however: exactly because they are easy to get, these online materials are dangerous. If your visuals appear “stocky”, they will be a sure turn-off.
Stock websites can be a good starting point to get some ideas (or templates for playing in Photoshop), but generic pictures which are clearly not genuine are, essentially, instant murder for people’s trust in your brand. Nobody will take you seriously if your website’s aesthetic is sourced from Shutterstock or something.
That said, real professional photographers are not an option more often than they are. In these cases, pictures from the web may be your only choice, but you should be smart about selecting them. Never search for just a few generic keywords. Give it thought: who are you? Who is your business persona? What makes your content valuable? Who is it aimed at? What do those people browse and like? Do you have some previous content whose success rates you can use as a reference?
Include the social sharing and following buttons
Providing your visitors with awesome and attractive content is obviously the first goal of any website, but all of that appeal will go right to waste if you do not enable your visitors to share what they like with their friends and family.
This is not only a good way to spread positive word of mouth about your business, but also has tangible commercial benefits, namely, it gets you a huge boost in traffic, as people who are already visiting your website generate leads for it on social media. To learn more about why people share content and how you can make that work for you, check out this article.
You have certainly already seen the social sharing and following buttons in your own internet explorations. These are the tiny icons of various social media platforms like Facebook, Twitter, LinkedIn, Snapchat, and so forth that you will usually find in a neat little cluster near the top or bottom of blog posts or news articles. Sometimes people will embed them along a side edge and make them scroll with you, so that they are always in your sight and conveniently close to
Keep your pages mobile friendly
This cannot be stressed enough. In today’s era of smartphones and tablets everywhere, you have to make sure that all of your content is optimized for all platforms. In 2017, Google reported that 61% of users give up on a mobile site that they could not conveniently access, and that 40% went to a competitor’s site instead. You do not want this happening to you.
Optimizing for mobile is a lot like choosing your visual content, actually. Ask yourself a few key things before you get started: who would access your website on their phone and for what reason? What are they likely to look for while on the go? Maybe you need to rearrange something. How can you enable people to use your mobile content seamlessly?
The largest issues when it comes to optimizing web pages for mobile platforms are lagging, 404s, and zooming issues. This latter item is particularly bothersome if your pages are heavily populated with hyperlinks, or if people have to endlessly pinch in just to use the search bar.
Therefore, before you set out to conquer accessibility on the go, it might be a good idea to take some time out of your busy schedule and read up on fixing these issues or hire reliable experts to do it.